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On March 8, 2021, Burger King was criticized for their International Women's Day marketing campaign, after a tweet from Burger King UK stated, "Women belong in the kitchen". [225] The tweets were labeled as sexist by thousands of Twitter users [ 226 ] and dozens of news publications.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20%. [5] The Meat'normous Omelet Sandwich was introduced in May of the same year. Because of its large serving size and high fat and caloric content, the sandwich garnered negative press when first sold. [6]
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Burger King and their competitors hope to attract this group because of the large sums of money that they represent; an increase in sales to this group could drive an increase in global sales. [99] While superfans accounted for less than 20 percent of Burger King's customer base, they accounted for nearly 50 percent of the company's business.
On October 18, 2010, KFC restaurants in Canada began selling the fried version of the Double Down for a limited time. [16] It was reported that on its launch date, a KFC in Victoria, British Columbia was sold out of the Double Down by as early as 2 p.m. [17] In French Canada, it is known as "Coup Double", [18] [19] roughly translated as "Double Punch".
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