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Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores. It continued to be guided by the Marciano brothers, as co-chairmen and co-CEOs. Maurice Marciano has overseen the design and its sales growth, while Paul managed the image and advertising.
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The 1994 campaign joined a salvo of ads that the British trade press dubbed a “battle of the bras” between Playtex and Gossard, which was then offering a similar “Ultrabra” product.
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AOL is celebrating its 35th anniversary, and what better way to commemorate than with a look back at how the brand has transformed over the years.
One chain is taking its ads to a new level with completely unbranded close-up photography of classic menu items. Though the ads exclude logos or any other branding, the images are easily recognizable.
An eight-page print ad described the personal computer as "an open opportunity for everybody" that "[facilitates] the flow of information so that good ideas—wherever they come from—can be shared", and was placed in mass-market magazines including National Geographic, Newsweek, People, Rolling Stone and Sports Illustrated. [1]