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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Elizabeth Arden and Helena Rubinstein, two giants in the American beauty industry, watched and kept abreast of its development. After the First World War, American consumers became eager for new products. [14] Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.
Stars such as Theda Bara had a substantial effect on the makeup industry. Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day ...
Or there were all of these books about men, or there were books about women, but they were long dead, like Helena Rubinstein. Like someone who had founded a beauty company at [the] turn of the ...
The musical relates the rivalry between two important women of the cosmetics industry, Elizabeth Arden and Helena Rubinstein, from the 1930s to the 1960s.Elizabeth Arden was the daughter of a Canadian farmer and presented her products as emblems of an upper-class life of comfort.
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
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914 Williams Ave, Columbus, OH · Directions · (614) 545-3190
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