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The word "prejudice" can also refer to unfounded or pigeonholed beliefs [3] [4] and it may apply to "any unreasonable attitude that is unusually resistant to rational influence". [5] Gordon Allport defined prejudice as a "feeling, favorable or unfavorable, toward a person or thing, prior to, or not based on, actual experience". [6]
Allport's Scale of Prejudice goes from 1 to 5. Antilocution: Antilocution occurs when an in-group freely purports negative images of an out-group. [2] Hate speech is the extreme form of this stage. [3] It is commonly seen as harmless by the majority.
Intergroup approaches to prejudice reduction have been studied a great deal in laboratory settings, as well as outside of the laboratory, particularly in schools. [1] Many intergroup prejudice reduction approaches are grounded in one of 3 main theoretical perspectives: interdependence, [2] intergroup contact, [3] and social identity. [4]
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
The book was called a classic a decade after its initial publication, in 1965. [3] Irwin Katz, writing in Political Psychology in 1991 on the topic of "classics in political psychology", called the book a landmark and "one of the most influential and often-cited publications in the entire field of intergroup relations". [4]
Another limitation supported by the social-pressure hypothesis of belief congruence theory is that in environments where prejudice is institutionalised or socially accepted, belief congruence does not apply, and prejudice simply becomes a matter of ethnic group membership, as found in empirical evidence from relevant studies. [15] [16] [17] [18]
Haselton and Buss [4] extended Robert Trivers parental investment theory [14] to predict intrasexual mind-reading errors associated with female sexual intent and male commitment intent. This theory proposes that males and females have inherently different costs and benefits associated with parental investment because of their different physiology.
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.