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Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital ...
By comparison, fluoride toothpaste costs an estimated $11–$22 per person-year, with the incremental cost being zero for people who already brush their teeth for other reasons; and dental cleaning and application of fluoride varnish or gel costs an estimated $121 per person-year.
Water fluoridation is the most cost-effective way to induce fluoride, with an estimated cost between US$0.50 and $3.00 per person per year, depending on the size of the community involved. [33] A dollar spent on fluoridating water is estimated to save $7–42 on dental treatment.
Much of the toothpaste sold in the United States has 1,000 to 1,100 parts per million fluoride. In European countries, such as the UK or Greece, the fluoride content is often higher; a sodium fluoride content of 0.312% w/w (1,450 ppm fluoride) or stannous fluoride content of 0.454% w/w (1,100 ppm fluoride) is common.
Whitening toothpaste. According to a 2018 study, chemical teeth-whitening toothpaste outperforms natural alternatives. Despite this, it isn't as highly recommended as whitening strips or trays.
A toothpaste with fluoride and plaque control for sensitive teeth with the ADA Seal of Acceptance pretty much covers problems like cavities and gum disease, she notes.
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