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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
On the other hand, Spain and Cyprus took the top spots in my book. I've traveled to more than 80 countries, 50 of which were included in the World Economic Forum's 2024 Travel and Tourism Index .
Now it is operated by The United Colors of Benetton and is called Benetton Megastore in Pristina. The store was opened on September 9, 2013. The roof has remained its original form while the entrance has been given a new urban layout. [19]
After Michelin pulled out of Formula One, the team smoothed relations with the Italian Pirelli by hiring a new team principal [25] and signing Italian fashion brand United Colors of Benetton as its lead sponsor. [26] From 1981 to 1985, Toleman entered seventy races and recorded three podiums, all of which were earned by Ayrton Senna.
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