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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs. [ 44 ] Facebook and Twitter, however, are facing intense criticism from lawmakers for their roles in politics, [ 45 ] a criticism that is tied to antitrust concerns.
In his book, Politics After Television: Religious Nationalism and the Reshaping of the Public in India, Arvind Rajagopal examines Hindu nationalism during the late 1980s and 1990s in India. Rajagopal analyzed the role of the media in the public's construction of national, cultural, class, and regional identity.
More recently, social media has emerged as one of the main platforms for politics. Millions of users can learn about politicians' policies and statements, interact with political leaders, organize, and voice their own opinions on political matters. [4] Political campaigns are also using social media sites to reach voters using political ...
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
[7] [8] [9] Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. [10] A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. [11] Typically social media users circulate more towards posting about negative news.
Another 2023 study found that when teens between the ages of 12 and 13 persistently checked their social media (more than 15 times per day), it was "associated with changes in how their brains ...
In correspondence with the statement that media effect is the result of a combination of variables, media effects can also be enhanced or reduced by individual differences and social context diversity. Many media effects theories hypothesize conditional media effects, including uses-and-gratifications theory (Rubin 2009), [53] reinforcing ...