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2. These Smoothing and Blurring Primers Are Expert ... - AOL

   www.aol.com/lifestyle/hydrating-primers-mature...

   The best primers for mature skin help your makeup apply evenly and stay put, smooth out wrinkles, and more. Shop top-rated and expert-recommended picks here.

3. These Primers Help Soften Fine Lines To Create the Perfect ...

   www.aol.com/lifestyle/primers-help-soften-fine...

   If you're over 40, 50, or 60, these expert-tested and approved primers work to blur pores and soften fine lines and wrinkles, creating a fresh face for makeup.

4. These Are the *Only* Face Primers That Keep My Makeup ... - AOL

   www.aol.com/only-face-primers-keep-makeup...

   Poreless Putty Primer. Chances are you've walked into your local drugstore and noticed the iconic e.l.f. Putty Primer in the makeup aisle while contemplating if you should finally pop one in your ...

5. Maybelline - Wikipedia

   en.wikipedia.org/wiki/Maybelline

   1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

6. Laura Geller Shares Her Top Face-Transforming Makeup ... - AOL

   www.aol.com/lifestyle/laura-geller-shares-her...

   Luckily, the 65-year-old makeup artist shared her top beauty tips for creating a flawless makeup look on mature skin. And, of course, the products from her collection that she swears by to get the ...

7. Ingredients of cosmetics - Wikipedia

   en.wikipedia.org/wiki/Ingredients_of_cosmetics

   Castor oil and its derivatives are found in many cosmetics as it is "non-comedogenic" (does not exacerbate or contribute to acne). [3]Cerebrosides (cells from the nervous systems of cattle or swine) were once used in some high-end skin-care products to increase moisture retention and to create a smooth skin surface, [4] however the BSE controversy has put an end to this practice.

8. e.l.f. - Wikipedia

   en.wikipedia.org/wiki/E.l.f._(cosmetics)

   e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.

9. The 20 Best Makeup Primers Professional Makeup Artists ... - AOL

   www.aol.com/lifestyle/20-best-makeup-primers...

   Nothing is worse than going all out on a makeup look — a red lip, bold smokey eye, graphic liner, etc. — and then having it melt away after an hour or two. All that hard work was wasted ...