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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
From March 2020 to March 2024, sales of functional beverages amassed $9.9 billion on online sales alone, according to NielsenIQ. Jack Espy sees all this and wonders if he can't do better.
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
Red Bull became the dominant brand in the US after its introduction in 1997, with a market share of approximately 47% in 2005. [27] In New Zealand and Australia, the leading energy drink product in those markets, V, was introduced by Frucor Beverages. The product now represents over 60% of market in New Zealand and Australia. [28]
In the U.S., sales of functional beverages jumped 54% to $9.2 billion between March 2020 and March 2024, according to NielsenIQ. That was faster than the 43% growth for the non-alcoholic beverage ...
Functional beverages — or drinks promoted as offering mental or physical benefits beyond hydration — are growing in popularity around the world. Examples include American and Asian ginseng (an ...
The functional beverage market size, valued at USD 164,058 million in 2023, is projected to exceed USD 277,744 million by 2033, with a CAGR of 5.4%. The global beverage emulsion market size is estimated to be worth USD 526.5 million by the end of 2023 and is expected to reach USD 754 million by 2033, growing at a 4.3% CAGR.
Saxbys Soft Drinks - Australia's oldest family owned and operated soft drink company, based in Taree est. 1864; Solo – lemon-flavoured drink, owned by Schweppes Australia. Schweppes – a range of mineral water/fruit juice drinks developed in Australia, with flavours that include orange-mango, and lemon, lime and orange.