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A euphemism (/ ˈ juː f ə m ɪ z əm / YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. [1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay.
An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [26] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the ...
A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
It is used as a euphemism or circumlocution meaning a lie, an untruth, or a substantially correct but technically inaccurate statement. Churchill first used the phrase following the 1906 election . Speaking in the House of Commons on 22 February 1906 as Under-Secretary of the Colonial Office , he had occasion to repeat what he had said during ...
For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism A dysphemism is an expression with a negative connotation. It is the opposite of a ...
Paradiastole, in a trope sense, (from Greek παραδιαστολή from παρά para "next to, alongside", and διαστολή diastole "separation, distinction") is the reframing of a vice as a virtue, often with the use of euphemism, [1] for example, "Yes, I know it does not work all the time, but that is what makes it interesting."
Flipping, used as a euphemism for fucking, is a slang term first recorded 1911 by DH Lawrence in The White Peacock. A popular combination with heck to make Flipping Heck, serves as a minced oath of the phrase Fucking Hell. Norman Mailer's novel The Naked and the Dead [6] uses "fug" in place of "fuck" throughout. [7] [8] [9]
The following is a chronological list of political catchphrases throughout the history of the United States government. This is not necessarily a list of historical quotes, but phrases that have been commonly referenced or repeated within various political contexts.