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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
John, Burton St. "The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign." Public Relations Review 32.3 (2006): 221-228. John, Burton St. and Margot Opdycke Lamme. Pathways to Public Relations: Histories of Practice and Profession (2014) Lamme, Margot Opdycke, and Karen Miller Russell.
The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be ...
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Mock, James R. and Cedric Larson, Words that Won the War: The Story of the Committee on Public Information, 1917–1919, Princeton: Princeton University Press, 1939. OCLC 1135114; Pinkleton, Bruce. "The campaign of the Committee on Public Information: Its contributions to the history and evolution of public relations."
For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.