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In 2019, Thinx launched Thinx Super, which is a double-absorbency product that claims to hold up to four tampons' worth of flow. [15] The underwear cost about $35 per pair. [ 7 ] Thinx introduced a pair that cost $17 in order to better compete with new lines of period underwear from large brands like Aerie and Hanes .
Kimberly-Clark recently purchased Thinx, laying off 60% of employees at the former direct-to-consumer darling. Thinx was the edgy brand that made period underwear cool. Now it’s available in big ...
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Pantyliner: Similar to a menstrual pad, they are smaller, thinner and used for lighter periods, intermittent bleeding and vaginal discharge, or as a supplement to a tampon. [2] [3] Tampon: Inserted inside the vagina to absorb menstrual blood, can also be used while swimming, available in different levels of absorbency. [2] [3] [4] Reusable:
The market for period underwear has developed as a response to consumer preference moving away from traditional menstrual hygiene management products, such as sanitary pads and tampons. [1] Different brands use different, often patented, technology for anti-microbial action, moisture-wicking [ 2 ] and optimal absorption.
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A tampon with applicator The elements of a tampon with applicator. Left: the bigger tube ("penetrator"). Center: cotton tampon with attached string. Right: the narrower tube. Applicator tampon. Tampon design varies between companies and across product lines in order to offer a variety of applicators, materials and absorbencies. [6]
With a lifespan of nearly 150 years, the applicators join plastic bags, forks, cups, balloons and straws as single-use plastics that Mexico City has banned as it pushes forward with a greener agenda.
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