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  2. How companies can crack the brand trust code - AOL

    www.aol.com/finance/companies-crack-brand-trust...

    With consumer trust on the decline, annual trust rankings and barometers remind companies that they also face a skeptical new generation. Oh, and don’t forget growing expectations to do good.

  3. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers. For the assets and liabilities to have effect on brand equity, they have to be related to the name or logo of the brand.

  4. Daito Trust Construction - Wikipedia

    en.wikipedia.org/wiki/Daito_Trust_Construction

    The Daito Trust Construction Company, Ltd. (大東建託株式会社, Daitō Kentaku kabushiki gaisha) is a construction and real estate engaged company based in Japan. Its headquarters are in Minato-ku, Tokyo. [1] The company is listed on the Tokyo and Nagoya Stock Exchange and is a constituent of the TOPIX Large70 [3] stock index.

  5. Recognition of Trusts Act 1987 - Wikipedia

    en.wikipedia.org/wiki/Recognition_of_Trusts_Act_1987

    The Recognition of Trusts Act 1987 was enacted in the UK as an UK Act of Parliament to ensure trusts are consistently recognized across borders. The Act implemented the Hague Trust Convention , which enables UK courts to handle trusts with international elements, improving clarity for cross-border asset management.

  6. Hague Trust Convention - Wikipedia

    en.wikipedia.org/wiki/Hague_Trust_Convention

    The Hague Convention on the Law Applicable to Trusts and on their Recognition, or Hague Trust Convention is a multilateral treaty developed by the Hague Conference on Private International Law on the Law Applicable to Trusts. It concluded on 1 July 1985, entered into force 1 January 1992, and is as of September 2017 ratified by 14 countries.

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand trust is the intrinsic 'believability' that any entity evokes. In the commercial world, the intangible aspect of brand trust impacts the behavior and performance of its business stakeholders in many intriguing ways. It creates the foundation of a strong brand connect with all stakeholders, converting simple awareness to strong commitment ...

  8. United States trust law - Wikipedia

    en.wikipedia.org/wiki/United_States_trust_law

    United States trust law is the body of law that regulates the legal instrument for holding wealth known as a trust.. Most of the law regulating the creation and administration of trusts in the United States is now statutory at the state level.

  9. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...