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In 1896, Sands, Taylor & Wood introduced a new brand of premium flour. George Wood had attended a performance of the musical King Arthur and the Knights of the Round Table, which inspired the name of the new product: King Arthur Flour. [6] The brand was introduced at the Boston Food Fair on September 10, 1896, to substantial commercial success. [4]
In May 2006, after a long period of home baking, [11] Philip moved to Vermont to work at King Arthur Flour in Norwich, Vermont. [10] He was hired by King Arthur head baker Jeffrey Hamelman. [9] [12] He is now head bread baker. [13] In 2017, Philip wrote the book Breaking Bread: A Baker's Journey Home in 75 Recipes.
According to Emily St. James, "bread baking is a thing we do in a crisis". [10] Before the pandemic, US company King Arthur Baking was in the process of rebranding; the company's rebranding studies had found that many of their customers engaged in stress baking: baking at home to bring joy to themselves and others during stressful times. [4] [5]
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What Makes King Arthur's 2025 Recipe of the Year Special? Focaccia is an Italian bread that's baked in a sheet pan . The use of olive oil ensures the finished bread has a thick golden crust.
flat lay of coffee beans and a blue straw inside a cup shaped outline made with ice cubes; cold brew coffee concept
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