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The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in Germany, 13 in Canada, 9 in France, 6 in Poland, 3 in Denmark, 4 in the Netherlands, 2 in Austria, 2 in Belgium, 2 in Sweden, 2 in Spain, 1 in Israel, 2 in Ireland. [32] and some in Italy).
It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. [15] The program was similar to Lego Ideas, where the designs that get more than 10.000 likes get accepted to finals and the winning one becomes an official ...
"Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, [84] but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
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BrickFair is a Lego convention and exhibition held annually in the Eastern United States.It was first held in 2008 at Tysons Corner, Virginia by Todd Webb, and in subsequent years, the flagship Virginia convention has been held in Chantilly, typically during the first weekend of August.
Lego City and Lego Pirates were closed during this time. [23] Following that week, on May 29, 2021, Legoland New York officially opened to the general public and other pass holders. [24] This was a soft opening, since Lego Pirates and part of Lego City was still under construction. [25] In conjunction with this, ticket prices were reduced. [26]
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". [2] The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.