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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
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In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.. By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo!
Direct inward dialing (DID), also called direct dial-in (DDI) in Europe and Oceania, is a telecommunication service offered by telephone companies to subscribers who operate private branch exchange (PBX) systems.
He was the chief executive (CEO) of Direct Line Insurance Group, a FTSE 250 company, until May 2019. [1] [2] [3] He was succeeded as CEO of Direct Line by Penny James. [4] Geddes was a non-executive director of Channel Four Television Corporation. [5] Geddes joined Evelyn Partners in July 2023 and was appointed as Chief Executive Officer on 6 ...