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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
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The company also launched its first e commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity, and acquired NIG in February 2000, after announcing their intentions to acquire it in December 1999. [2] In February 2002, Churchill bought Prudential's insurance business.
Direct inward dialing (DID), also called direct dial-in (DDI) in Europe and Oceania, is a telecommunication service offered by telephone companies to subscribers who operate private branch exchange (PBX) systems.
In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.. By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo!
Life Line Screening is a privately run prevention and wellness company founded in 1993, with corporate headquarters in Austin, Texas and operational offices in the Cleveland, Ohio, area. The company operates community-based health screening services for adults aged 50 and up across the United States.
This direct communications link was established on June 20, 1963, in the wake of the Cuban Missile Crisis, which convinced both sides of the need for better communications. [3] It was the first time used by U.S. President John F. Kennedy on August 30, 1963 [ 4 ] and utilized teletypewriter technology, later replaced by telecopier and then by ...