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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
Shares of Direct Line Insurance surged by over 36% in early trading on 28 November 2024 after the company rejected a £3.28 billion ($4.16 billion) takeover offer from rival Aviva, stating the offer "substantially undervalued" the company. Despite the surge, Direct Line's stock remained below the proposed offer price of 250 pence per share.
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In 2001 the entirety of the company's marketing budget was spent with online bid-for-position companies, including the newly created Google Adwords.. By 2003 the company changed its website address to directline-holidays.co.uk and was already advertising with every major PPC (pay per click) network including adwords and Overture (now Yahoo!
Direct inward dialing (DID), also called direct dial-in (DDI) in Europe and Oceania, is a telecommunication service offered by telephone companies to subscribers who operate private branch exchange (PBX) systems.
Digital subscriber line (DSL; originally digital subscriber loop) is a family of technologies that are used to transmit digital data over telephone lines. [1] In telecommunications marketing, the term DSL is widely understood to mean asymmetric digital subscriber line (ADSL), the most commonly installed DSL technology, for Internet access .
Life Line Screening is a privately run prevention and wellness company founded in 1993, with corporate headquarters in Austin, Texas and operational offices in the Cleveland, Ohio, area. The company operates community-based health screening services for adults aged 50 and up across the United States.
Direct Internet Access System is a technology used to access internet through DSL developed jointly by IIT Madras and Banyan Networks.It offers a wired solution for high-speed symmetrical Internet access through existing public switched telephone network lines and provides an " Always On" Internet Access that is permanently available at the customer's premises.