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The commercial is titled "So Win," a new brand anthem for Nike, according to a news release. “Women’s sport isn’t the future, it’s right now," Ionescu said in a Nike announcement.
The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
Nike ran an ad during last night's Academy Awards that, in our book, took home the award for Best Commercial. It inspires women to "dream crazier," and that's exactly what we've been inspired to do.
Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make ...
The series followed three women's college basketball players, including Clark herself, during the 2023–24 season. [288] On February 9, 2025, Clark appeared in a 90-second Nike commercial in the 2025 Super Bowl featuring some of the world's top female athletes. It was Nike's first Super Bowl ad since 1998.
The advertising agency Wieden+Kennedy began its partnership with Nike, Inc. in 1982 and, aside from a short period in the mid-1980s, has held the account ever since. [1] In the early years of the partnership, campaigns were focused almost exclusively at male demographics, leaving the market for women's sportswear to rivals such as Reebok and LA Gear. [2]
The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.It was also used as an advertising campaign for EA Sports' Madden NFL 22.
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