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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias, which is considered one of the most common biases affecting survey research. [1] The MC–SDS has been listed in more than 1,000 articles and dissertations. [2]
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter.
Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
Avoid using extreme response categories (central tendency bias), especially out of a desire to avoid being perceived as having extremist views (an instance of social desirability bias). This effect may appear early in a test due to an expectation that questions which the subject has stronger views on may follow, such that on earlier questions ...
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Scale (social sciences) Scale analysis (statistics) Self-report study; Semantic differential; Social-desirability bias; Spillover (experiment) Structured expert judgment: the classical model; Survey Methodology; Survey Research Methods; Survey response effects; Survey sampling; Swiss Centre of Expertise in the Social Sciences; System usability ...