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Kars4Kids is a Jewish [4] nonprofit car donation organization based in Lakewood, New Jersey in the United States. Kars4Kids is a 501(c)(3) nonprofit organization that states that its mission is "to fund educational, developmental, and recreational programs for low-income youth" [5] through programs largely facilitated by its sister charity Oorah, which focuses on Jewish children and families. [6]
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
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For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]
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Billionaire Elon Musk pledged to give away $1 million each day until November’s election to people who sign his online petition for registered voters — meaning the jaw-dropping sum will be ...