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IKEA opened first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [106] IKEA opened its second store in Navi Mumbai on 18 December 2020, [107] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [108] IKEA plans to have 30 stores by 2028.
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA filed a lawsuit against the company shortly after opening, claiming copyright infringement, [1] and was settled in 1988 with STØR being forced to change the layout of their stores and advertising. [2] STØR was acquired by IKEA in 1992. [3]
The moka pot [1] [2] is a stove-top or electric coffee maker that brews coffee by passing hot water driven by vapor pressure and heat-driven gas expansion through ground coffee. Named after the Yemeni city of Mocha , it was invented by Italian engineer Luigi Di Ponti in 1933 [ 3 ] [ 4 ] [ 5 ] as an improvement on the coffee percolator .
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
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