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A Minecraft mod is a mod that changes aspects of the sandbox game Minecraft. Minecraft mods can add additional content to the game, make tweaks to specific features, and optimize performance. Thousands of mods for the game have been created, with some mods even generating an income for their authors.
Mod packs are groups of mods put into one package for download, often with an auto-installer. A mod pack's purpose is to make it easier for the player to install and manage multiple mods. [73] Mod packs may be created with the purpose of making the original game more accessible to new players or to make the game harder for veterans to enjoy.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.
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For instance, Candy Crush Saga, a free-to-play mobile game, uses playable ads to advertise their game on other mobile applications and provide potential customers with a demo of their game. [27] In 2019, mobile advertising contributed $39.9 billion in revenue to the mobile gaming industry.
An installation program or installer is a computer program that installs files, such as applications, drivers, or other software, onto a computer. Some installers are specifically made to install the files they contain; other installers are general-purpose and work by reading the contents of the software package to be installed.
The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in 2014 to $239.87 bn in 2019. [1] Digital advertising revenues in the United States alone are set to reach $107.30 bn in 2018 which is an 18.7% increase from 2017 ad spend. [2]
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