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  2. Tropicana reignited a 15-year feud with customers over its ...

    www.aol.com/finance/tropicana-reignited-15-feud...

    The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...

  3. 24 Times Companies Messed With Their Iconic Logos - AOL

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  4. 50 Times Companies Put Profits Above Ethics With Their ... - AOL

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    Opt for brands that maintain transparency and value, even if it means exploring lesser-known or store-brand alternatives," he said. #4 So, Not A 2-Pack Image credits: Thepicausno

  5. Pepsi Globe - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Globe

    In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed.

  6. Don Watt (designer) - Wikipedia

    en.wikipedia.org/wiki/Don_Watt_(designer)

    Don Watt (9 February 1936 – 23 December 2009) created the Watt group, a retail branding and design consultancy. Some of the more recognized brand designs include Home Depot's orange logo [1] and store concept, Sam's Choice, No Name and President's Choice. Watt was the first designer to use photosymbolism on packaging, for Nestle Instant ...

  7. Quavers - Wikipedia

    en.wikipedia.org/wiki/Quavers

    The Multipack bags were in a different layout, being in Landscape style. Quavers' logo was changed slightly, and the flavours remained the same. [5] In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on “New Year New Me”.

  8. Charmin - Wikipedia

    en.wikipedia.org/wiki/Charmin

    The bears later became part of the packaging, replacing the baby in 2004. The new animated advertising campaign was called "Call of Nature". [11] In 2010, the company changed the logo to add flecks of toilet paper to the bears in the logo. [12] The "Charmin Bears" [13] is a collective family of parents and children. [14]

  9. The Surprising Reasons These Companies Changed Their Brand Names

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    Whether initiated from inside the boardroom or pushed from outside forces, companies' reasons for adopting new brand names are varied and numerous. The Surprising Reasons These Companies Changed ...

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