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In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. [2] The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s. [3] Bib-Label Lithiated Lemon-Lime Soda changed its name to 7 Up Lithiated Lemon Soda and finally to 7-Up in 1936.
The World Economic Forum explains that shrinkflation is the phenomenon where consumer products get smaller in size, but their price doesn’t change accordingly. A similar phenomenon is so-called ...
The Multipack bags were in a different layout, being in Landscape style. Quavers' logo was changed slightly, and the flavours remained the same. [5] In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on “New Year New Me”.
Even the biggest brands in the world can feel a bit dowdy and in need of a makeover — but a change in image can be as risky for a company as for a person. 24 Times Companies Messed With Their ...
A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the "Pepsi Globe".
Whether initiated from inside the boardroom or pushed from outside forces, companies' reasons for adopting new brand names are varied and numerous. The Surprising Reasons These Companies Changed ...
The bears later became part of the packaging, replacing the baby in 2004. The new animated advertising campaign was called "Call of Nature". [11] In 2010, the company changed the logo to add flecks of toilet paper to the bears in the logo. [12] The "Charmin Bears" [13] is a collective family of parents and children. [14]
Reynolds Wrap was first made by a Reynolds Metals Company division, Reynolds Packaging, a business created to supply aluminum foil for packaging tobacco. [13] When Alcoa purchased Reynolds Metals, it shed some non-metals packaging and printing businesses but preserved the Reynolds consumer brand, as well as the Reynolds Kitchens, which are ...