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In the interview, Butler noted "You can get amazingly good frames, with a Warby Parker level of quality, for $4 to $8. For $15, you can get designer-quality frames, like what you'd get from Prada." When told that some eyeglasses cost as much as $800 in the United States, Butler remarked, "I know. It's ridiculous. It's a complete rip-off." [60 ...
For years, it worked with Marchon Eyewear and Luxottica (2017–2021). [43] In 2021, the label signed a 10-year license agreement with the Switzerland-based Akoni Group for the design, manufacture and worldwide distribution of the brand's prescription frames and sunglasses. [44]
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In 2009, Italian luxury brand Gucci accused Guess of counterfeiting and trademark infringement on the Gucci logo and the interlocking G's which appear on pairs of Guess shoes. In 2012, Gucci was awarded $4.7 million in damages; originally, the Italian brand had asked for $221 million. [25]
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In 1987, Giorgio Armani Occhiali was established. In 1988, the company entered into a licensing agreement with Luxottica for eyewear. [9] From 2003 until 2012, Safilo Group held the exclusive license for Armani-branded eyewear before losing it again to Luxottica [69] [70] [71] until 2037. [72]
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