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Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
One behavioral activation approach to depression had participants create a hierarchy of reinforcing activities, rank-ordered by difficulty. Participants then tracked goals along with clinicians who used a token economy to reinforce success in moving through the hierarchy of activities, being measured before and after by the Beck Depression Inventory.
However, this is an example of its uses beyond that focus. One 2017 study discussed how trait activation theory can help guide an organization's assessment of leadership potential among its employees. [16] It suggests situations more likely to activate certain key traits associated with leadership ability.
Situational Leadership Theory, now named the Situational Leadership Model, is a model created by Dr. Paul Hersey and Dr. Ken Blanchard, developed while working on the text book, Management of Organizational Behavior. [1]
Antecedent stimuli (paired with reinforcing consequences) activate centers of the brain involved in motivation, [4] while antecedent stimuli that have been paired with punishing consequences activate brain centers involved in fear. [5] Antecedents play a different role while attempting to trigger positive and negative outcomes. [6]
Differentiation strategy is not suitable for small companies. It is more appropriate for big companies to apply differentiation in any one or several of the functional groups (finance, purchase, marketing, inventory etc.). [5] This point is critical. For example, GE uses its finance division differentiate itself.
Active perception is the selecting of behaviors to increase information from the flow of data those behaviors produce in a particular environment. In other words, to understand the world, we move around and explore it—sampling the world through our senses to construct an understanding (perception) of the environment on the basis of that behavior (action). [1]
The key to solving dynamic game is to calculate each player's information set and make decisions based on their choices at different stages. For example, when player A chooses first, the player B will make the best decision for him based on A's choice. Player A, in turn, can predict B's reaction and make a choice in his favour.