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Games and toys, or types of play, in many cultures are gender (and age) neutral, but some are given a gender role (masculine or feminine).Games given a gender role are exclusive or segregationist, and a game labelled as such is often considered by both children and adults as appropriate for boys or girls but not both.
Described as a "creation system", the Ello concept (targeted primarily to girls ages 5 to 14) incorporated some traditional elements of craft (including beading and graphic customization), shapes and panels in unique color palettes, a variety of themes, and a flexible intuitive building process. The toys variety and potential combination of ...
By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later ...
Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Bryten, Kellan, Monet, Merin, Ida, and Amberly.
Groovy Girls was a line of fashion dolls manufactured by the American toy company Manhattan Toy and launched in 1998. Each year new dolls were produced until 2019. Each year new dolls were produced until 2019.
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
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