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Market cannibalization, market cannibalism, or corporate cannibalism is the practice of slashing the price of a product or introducing a new product into a market of established product categories. If a company is practising market cannibalization , it is seen to be eating its own market and, in so doing, hoping to get a bigger share of it.
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
Retail life cycle theory explains how the existing retail formats develop and why the retail formats develop in this way. Many different factors, such as price cycle, market environment and macroeconomic fluctuations and so on, are attributed to the influence of retail life cycle, which makes the theory more convincing.
Musk shared a video from far-right commentator Matt Walsh about “cannibal hordes” of Haitians potentially migrating to the U.S., and as of late Tuesday it had received more than 10 million views.
Photos of cannibals around the world: In India, exiled Aghori monks of Varanasi drink from human skulls and eat human flesh as part of their rituals to find spiritual enlightenment.
The phrase "triple bottom line" was articulated more fully by John Elkington in his 1997 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business, [9] where he adopted a question asked by the Polish poet Stanisław Lec, "Is it progress if a cannibal uses a fork?" as the opening line of his foreword.
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Human cannibalism is the act or practice of humans eating the flesh or internal organs of other human beings. A person who practices cannibalism is called a cannibal. The meaning of "cannibalism" has been extended into zoology to describe animals consuming parts of individuals of the same species as food.