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Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.
Social commentary is the act of using rhetorical means to provide commentary on social, cultural, political, or economic issues in a society. This is often done with the idea of implementing or promoting change by informing the general populace about a given problem and appealing to people's sense of justice.
Technology then becomes implemented by people in their social and economic contexts and results in a major shaping process. The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication. [2]
Example; Historical: A way of humanizing science. This approach examines the history of science through concrete examples, and is viewed as way of demonstrating the fallibility of science and scientists. Learning about inventions or scientific theories through the lives and worlds of famous scientist.
More abstractly, a society is defined as a network of relationships between social entities. A society is also sometimes defined as an interdependent community, but the sociologist Tönnies sought to draw a contrast between society and community. An important feature of society is social structure, aspects of which include roles and social ranking.
Social institution – Any persistent structure or mechanism of social order governing the behaviour of a set of individuals within a given community. The term "institution" is commonly applied to customs and behavior patterns important to a society, as well as to particular formal organizations of government and public services.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
For instance, the initial phase of the radio knew many examples of non-professional broadcasters". [ 4 ] Marshall McLuhan discussed the participatory potential of media already in the 1970s but in the era of digital and social media , the theory of participatory culture becomes even more acute as the borders between audiences and media ...