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Its flexibility and visibility led to widespread commercial adoption and by the 1930s, neon signs were a standard feature of modern building around the world. [22] Privilege signs , which employed the manufacturer's brand as a form of retail endorsement, were common on retail stores during the 20th century, but their use has waned as retailers ...
In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, [1] which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show. [2]
Billboard. A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [ 1] is a large outdoor advertising structure (a billing board ), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
Artkraft Strauss. Artkraft Strauss is a sign design and consulting company headquartered in Manhattan, New York. Throughout the 20th century, the company was the preeminent designer and creator of Times Square 's iconic signs and displays. These included the “smoking” Camel sign, which wafted giant smoke rings over the Square; the Bond ...
Neon lights are a type of cold cathode gas-discharge light. A neon tube is a sealed glass tube with a metal electrode at each end, filled with one of a number of gases at low pressure. A high potential of several thousand volts applied to the electrodes ionizes the gas in the tube, causing it to emit colored light.
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