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Make your website mobile friendly. Ease of navigation is something users value even more on mobile websites. You can use the Mobile-Friendly Test to see how well your landing page works on mobile devices. Improve loading speed. The speed at which your page loads can be the difference between someone bouncing or buying.
Test your landing pages. Select View expanded landing pages below a landing page link. You’ll then see a list of the expanded landing page URLs for that landing page. In the “Mobile-friendly click rate” column, select Test to launch Google’s Mobile-Friendly test for the page in a separate window.
The Mobile-Friendly Test analyzes a URL and reports if the page has a mobile-friendly design. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot: Avoids software that is not common on mobile devices, like Flash; Uses text that is readable without zooming
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