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In sociology and statistics research, snowball sampling [1] (or chain sampling, chain-referral sampling, referral sampling [2] [3]) is a nonprobability sampling technique where existing study subjects recruit future subjects from among their acquaintances. Thus the sample group is said to grow like a rolling snowball.
A probability-based survey sample is created by constructing a list of the target population, called the sampling frame, a randomized process for selecting units from the sample frame, called a selection procedure, and a method of contacting selected units to enable them to complete the survey, called a data collection method or mode. [10]
A visual representation of the sampling process. In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population.
An example of cluster sampling is area sampling or geographical cluster sampling.Each cluster is a geographical area in an area sampling frame.Because a geographically dispersed population can be expensive to survey, greater economy than simple random sampling can be achieved by grouping several respondents within a local area into a cluster.
Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
Point sampling can be based on a two-stage scheme, sampling clusters in the first stage and sampling points in the second stage. Another option is a two-phase scheme of unclustered points: a large first-phase sample is selected. A stratification is conducted only for the first-phase sample and a stratified sample is chosen in the second phase.
Sampling polls rely on the law of large numbers to measure the opinions of the whole population based only on a subset, and for this purpose the absolute size of the sample is important, but the percentage of the whole population is not important (unless it happens to be close to the sample size).
In statistics, multistage sampling is the taking of samples in stages using smaller and smaller sampling units at each stage. [1] Multistage sampling can be a complex form of cluster sampling because it is a type of sampling which involves dividing the population into groups (or clusters). Then, one or more clusters are chosen at random and ...