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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [ 18 ] At the 2010 and 2014 Great American Beer Festival , Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft .
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Gone are the days when American beer drinkers were fighting over what made Miller Lite more appealing -- the fact that it was less filling, or tasted great. ... Molson Coors Brewing Company ...
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]
A fan-favorite beer with roots in Milwaukee is returning to shelves after a three-year hiatus. Miller High Life announced on social media that Miller High Life Light ― the brand's lower-calorie ...
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [ 4 ] [ 5 ] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
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