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As of 2024, Clearwater Paper was the largest supplier of private label toilet paper to grocery chains in the United States. [11] Clearwater Paper sold its consumer products division to Sofidel Group in 2024 for $1.06 billion. [12]
During the COVID-19 pandemic, especially in early 2020, there were numerous shortages, including of toilet paper. In March 2020, WGAC received 30-40 times the typical number of daily sales, being forced to mark their online store as 'out of stock' for a short time - a waiting list began which grew to more than 500,000 people.
Kimberly-Clark paper mill in Niagara, Wisconsin, 1942. Kimberly, Clark and Co. was founded in 1872 by John A. Kimberly, Havilah Babcock, Charles B. Clark and Franklyn C. Shattuck in Neenah, Wisconsin, with $42,000 (equivalent to US$1,068,200 in 2023) of capital. [5]
Scott Paper was founded in 1879 in Philadelphia by brothers E. Irvin Scott and Clarence Scott, and is often credited as being the first to market toilet paper sold on a roll. They began marketing paper towels in 1907, and paper tissues in the 1930s. [3] In 1927, Scott purchased a Nova Scotian pulp mill, and thus began a long series of acquisitions.
A CVS retail location in Washington, D.C. recently took asset security to a new level by keeping toilet paper locked in the back of the store and replacing it on the shelves with framed photos of ...
While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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