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Hyperpalatable foods have been shown to activate the reward regions of the brain, such as the hypothalamus, that influence food choices and eating behaviours. [7] When these foods are consumed, the neurons in the reward region become very active, creating highly positive feelings of pleasure so that people want to keep seeking these foods regularly.
These foods undergo extensive industrial processing, resulting in products that are convenient, hyper-palatable, and potentially detrimental to long-term health.
Carlos Monteiro, working with a team of researchers at the University of São Paulo, first published the concept of ultra-processed foods: Ultra-processed foods are basically confections of group 2 ingredients [substances extracted from whole foods], typically combined with sophisticated use of additives, to make them edible, palatable, and habit-forming.
UPFs tend to be highly marketed, shelf-stable, and hyper-palatable, making them easy to overeat, Hobson previously told Business Insider. Soda, candy, and fast food are obvious examples. Soda ...
A food addiction or eating addiction is any behavioral addiction characterized primarily by the compulsive consumption of palatable and hyperpalatable food items. Such foods often have high sugar , fat, and salt contents ( HFSS ), and markedly activate the reward system in humans and other animals.
These foods undergo extensive industrial processing, resulting in products that are convenient, hyper-palatable, and potentially detrimental to long-term health.
Hyper-palatable foods have addictive qualities . Similar to how people crave tobacco products, people can crave hyper-palatable foods. “Every addictive substance is something that we take from ...
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