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In 1982, Meena Bindra started a small-time clothes designing business from her home with a loan of ₹ 8000. [5] The brand Biba was established in 1988 and initially operated as a wholesaler of Biba brand clothes to retail companies. [6] Biba opened its first standalone store in 2004, at Inorbit in Mumbai. [7]
Low-rise is a style of clothing designed to sit low on, or below, the hips. The style can also be called lowcut , hipster , or hip-hugger , [ 1 ] and can apply to garments worn by all genders. The term can be applied to all garments that cover the wearer's crotch area, including trousers, jeans, shorts , skirts , panties , briefs , bikinis ...
The brand is targeted at teenage and younger women. [4] MADAME is a western-wear women’s fashion brand that offers the young fashion-conscious woman. Owned by Jain Amar, the brand provides fast fashion for young women across three continents through EBOs, Store-in-Store Outlets, an official ecommerce website and other online marketplaces.
Amazon Essentials is a clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity, competing with Walmart, Target, Primark and likes own clothing labels. [27]
Kareena Kapoor became the brand ambassador in 2008 and planned to launch her own clothing line with the store. [10] In 2007, Globus created the world's largest Christmas stocking, which was 111 feet tall. [11] it has chains in Kanpur, Pune, Lucknow, Mumbai, etc.
Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28] Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture" is the link to ...
The company sells national and international brands, which make up 75% of their stock, along with its in-house brand labels that bring in about 30% of the revenues and account for the remaining 25% of in-store stock. [10] Lifestyle's private labels include brands like Melange, which is a ₹150 crore brand with eight stores in India. [11]
Bestseller is one of the biggest European fashion companies in China with more than 1,200 shops [8] and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market". [9] Shops sell either clothing of one single brand or of all brands of the company.
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