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Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.
Tokyu intended the store to compete with Seibu Department Stores, which was making inroads into the Shibuya area. [ 1 ] The name of the building, 109 , is a form of word play ( goroawase , specifically numerical substitution ) and is taken from the Japanese characters tō (meaning 10) and kyū (9) as in Tōkyū .
In 2005, Tokyu Hands opened up a second branch of their popular girl's gyaru fashion shopping complex, 109, called 109-②. Two floors of the Shibuya located 109-② store are dedicated to gyaruo brands such as Vanquish, Jack Rose, Varosh, Diavlo, Roi Franc, and Gennaro.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Comme des Garçons garments on display at the Metropolitan Museum of Art. Although Japanese street fashion is known for its mix-match of different styles and genres, and there is no single sought-after brand that can consistently appeal to all fashion groups, the huge demand created by the fashion-conscious population is fed and supported by Japan's vibrant fashion industry.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
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