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  2. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g.

  3. Affect regulation - Wikipedia

    en.wikipedia.org/wiki/Affect_regulation

    Affect regulation and "affect regulation theory" are important concepts in psychiatry and psychology and in close relation with emotion regulation. However, the latter is a reflection of an individual's mood status rather than their affect .

  4. Social heuristics - Wikipedia

    en.wikipedia.org/wiki/Social_heuristics

    Majority heuristic (rule). This is a decision rule used in group decision making by both humans and animals, where each member of the group votes for an alternative and a decision is reached based on the option with the most votes. [11]

  5. Affect theory - Wikipedia

    en.wikipedia.org/wiki/Affect_theory

    The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.

  6. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    Affect, emotion, or feeling is displayed to others through facial expressions, hand gestures, posture, voice characteristics, and other physical manifestation. These affect displays vary between and within cultures and are displayed in various forms ranging from the most discrete of facial expressions to the most dramatic and prolific gestures ...

  7. Priority heuristic - Wikipedia

    en.wikipedia.org/wiki/Priority_heuristic

    Priority rule: Go through reasons in the order of minimum gain, the chance of minimum gain, and maximum gain. Stopping rule: Stop examination if the minimum gains differ by 1/10 (or more) of the maximum gain; otherwise, stop examination if chances differ by 10% (or more). Decision rule: Choose the gamble with the more attractive gain (chance ...

  8. Affect infusion model - Wikipedia

    en.wikipedia.org/wiki/Affect_infusion_model

    The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations ...

  9. Campbell's law - Wikipedia

    en.wikipedia.org/wiki/Campbell's_law

    Campbell's law is an adage developed by Donald T. Campbell, a psychologist and social scientist who often wrote about research methodology, which states: . The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor.