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Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
Research from the airline shows 80% of Southwest customers and 86% of potential customers prefer an assigned seat. And when customers opt to stop flying with Southwest in favor of a competitor ...
Here's the good news if you're flying with a group: You're far more likely to snag seats together if those seats are assigned before boarding. You can pay for extra legroom
In July, Southwest CEO Robert Jordan told investors that the company’s plan was to sell assigned seating beginning in 2025. Technically, it will do that by allowing passengers to book those ...
Southwest Airlines is revealing new details about its assigned seating initiative.. Following its July 2024 announcement that its open seating policy was ending, the Dallas-based airline is ...
Southwest had touted its open-seating model as the 'ultimate expression of its founding ethos: to make air travel affordable and accessible for everyone.' End of an era: Southwest Airlines will ...
The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers: Research found 80% of current Southwest customers ...