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The need for a positive relationship with the people around leads us to conformity. [4] This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6]
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
A power strategy that ultimately leads to private acceptance and long-lasting change (for example, information power) may be difficult to implement, and consume considerable time and energy. In the short term, complete reliance on information power might even be dangerous (for example, telling a small child not to run into the street unattended).
Conformity is the tendency to change our perceptions, opinions, or behaviors in ways that are consistent with group norms. [16] Norms are implicit, specific rules shared by a group of individuals on how they should behave. [17] People may be susceptible to conform to group norms because they want to gain acceptance from their group. [17]
One of the first tests of this theory was a reversal of Asch conformity experiments by adding two confederates in a six person group, and arranging for them to systematically disagree with the majority decision. Instead of lines, the participants judged (aloud) the color and brightness of a series of 36 colored slides (all were blue with ...
The general theory suggests we think of social impact as the result of social forces operating in a social structure (Latané). The theory's driving principles can make directional predictions regarding the effects of strength, immediacy, and number on compliance. However, the principles are not capable of specifying precision on future ...
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.
The concept of normalization can be found in the work of Michel Foucault, especially Discipline and Punish, in the context of his account of disciplinary power.As Foucault used the term, normalization involved the construction of an idealized norm of conduct – for example, the way a proper soldier ideally should stand, march, present arms, and so on, as defined in minute detail – and then ...