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In 1971, Binaca promoted its breath freshener products by selling a recipe booklet titled The Antisocial Cookbook for $1, which contains 150 recipes "extolling the virtues of garlic, onions, cheese [...]" and other ingredients known to cause breath odors; the reasoning for this was that Binaca's breath products would "make you socially acceptable" after eating such dishes.
Breath spray is a product sprayed into the mouth for the purpose of temporarily eliminating or at least covering up bad breath. The masking effect is short-term [ 1 ] and reported to last for 4-6 hours.
It was launched in 1951–52 as a toothpaste brand Binaca Top. [2] It sponsored an extremely popular music show on Radio Ceylon and later on All India Radio, Binaca Geetmala which was hosted by noted radio personality Ameen Sayani. [3] [4] It was owned by Reckitt Benckiser who sold it to Dabur in 1996 for ₹ 1.2 crore (US$140,000). [5] [6]
Binaca may refer to: Binaca Geetmala, a weekly radio show; Binaca, Upi, an inactive volcano in Aguindanao province, Philippines; Binaca (breath spray), a brand of breath spray; Binaca (brand), a toothpaste brand in India
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Binaca (breath spray) Biz (detergent) Black Flag (insecticide) Blistex; Body spray; Boku (juice) Bold (detergent) Bond Street (cigarette) Breitling Colt; Breitling Emergency; Breitling Top Time; Bugler (tobacco) Bulldog clip
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