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Gillette claimed that the second blade cut the number of strokes required and reduced facial irritation. This product line also included the Trac II Plus. Atra (known as the Contour , Slalom , Vector in some markets) was introduced in 1977 [ 2 ] and was the first razor to feature a pivoting head, which Gillette claimed made it easier for men to ...
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In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.