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Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media ...
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3][4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...
Outline of communication. The following outline is provided as an overview of and topical guide to communication: Communication – purposeful activity of exchanging information and meaning across space and time using various technical or natural means, whichever is available or preferred. Communication requires a sender, a message, a medium ...
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1][2] The term generally refers to components of the mass media communications industry, such as print media (publishing), news media, photography, cinema, broadcasting (radio and ...
Journalism. The following outline is provided as an overview of and topical guide to journalism: Journalism – investigation and reporting of events, issues and trends to a broad audience. Though there are many variations of journalism, the ideal is to inform the intended audience.