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Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. [1]
Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
Content analysis is an important building block in the conceptual analysis of qualitative data. It is frequently used in sociology. For example, content analysis has been applied to research on such diverse aspects of human life as changes in perceptions of race over time, [35] the lifestyles of contractors, [36] and even reviews of automobiles ...
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
Video content analysis is a subset of computer vision and thereby of artificial intelligence. Two major academic benchmark initiatives are TRECVID, [23] which uses a small portion of i-LIDS video footage, and the PETS Benchmark Data. [24] They focus on functionalities such as tracking, left luggage detection and virtual fencing.
Documentary analysis (also document analysis) is a type of qualitative research in which documents are reviewed by the analyst to assess an appraisal theme. Dissecting documents involves coding content into subjects like how focus group or interview transcripts are investigated.
Thematic analysis goes beyond simply counting phrases or words in a text (as in content analysis) and explores explicit and implicit meanings within the data. [2] Coding is the primary process for developing themes by identifying items of analytic interest in the data and tagging these with a coding label. [4]
The unit of analysis is the entity that frames what is being looked at in a study, or is the entity being studied as a whole. [1] In social science research, at the macro level, the most commonly referenced unit of analysis, considered to be a society is the state (polity) (i.e. country). At meso level, common units of observation include ...