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Diamonds Are Forever, So Are Morals is a autobiography of Govind Dholakia, an Indian diamond merchant, written by Arun Tiwari and Kamlesh Yagnik. [1] [2] Publication
Diamonds Are Forever, So Are Morals, a 2022 book about the Indian entrepreneur Govind Dholakia Topics referred to by the same term This disambiguation page lists articles associated with the title Diamonds Are Forever .
Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds .
The catchphrase first appears in the novel Diamonds Are Forever (1956), though Bond himself does not actually say it until Dr. No (1958), where his exact words are "shaken and not stirred." In the film adaptations of Fleming's novels, the phrase is first uttered by the villain, Dr. Julius No , when he offers the drink in Dr.
But another Greek word associated with diamonds is akrivos, or "expensive." The average price for a 1-carat diamond can cost you anywhere from $1,500 to $7,500.
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.
De Beers successfully advertised diamonds to manipulate consumer demand. One of the most effective marketing strategies has been the marketing of diamonds as a symbol of love and commitment. [53] Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54]