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In 1984, Sales & Marketing Executives International, Inc. (SMEI) established sales certification and marketing certification programs for professionals to complete in order to be able to use its professional designations. Certified Marketing Executive – CME For marketing managers and top level executives. Certified Sales Executive – CSE
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The Marketing Executives Networking Group (MENG) is a non-profit professional association established in 1995 for small business, consultant, corporate executive-level marketing managers in leadership roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise.
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A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
[3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7] Executive summary; Market research. Market environment (e.g. economic, legal, governmental, technological, ecological, sociocultural ...
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]