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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Sephora "I was recently strolling through Sephora killing time and spotted a bottle of Marc Jacobs's Daisy. It was my scent in high school (like many millennial women), so I decided to try a ...
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Luciano Benetton was born on 13 May 1935 in Treviso. [2] His father had a small business and following his death, [3] Benetton dropped out of school at the age of 14 to work in a clothing shop. [2] He saved money to buy a $200 knitting machine and teamed up with his sister to produce a collection of twenty pieces of yellow, green and pale blue ...
Benetton may refer to: Benetton Group, an Italian clothing retailer; Benetton family, the family who were responsible for the brand's creation; Benetton Formula, a Formula One constructor which became Renault F1 in 2002; Benetton Rugby, an Italian rugby union club; Pallacanestro Treviso, a basketball club often referred to as Benetton Basket
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