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Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
Location-based advertising ( LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices . According to Bruner and Kumar, "LBA refers to marketer -controlled information specially tailored ...
Location-based services can provide actual time information for the smartphones, such as traffic condition and weather forecast, then the customers can make the plan. 4.Roadside assistance. In the event of sudden traffic accidents, the roadside assistance company can develop an app to track the customer's real-time location without navigation.
Another example is the proliferation of geospatial libraries and application programming interfaces (e.g., GDAL, Leaflet, D3.js) that extend programming languages to enable the incorporation of GIS data and processing into custom software, including web mapping sites and location-based services in smartphones.
v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Location intelligence. In business intelligence, location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem. [1] It involves layering multiple data sets spatially and/or chronologically, for easy reference on a map, and its applications span ...
Cloud computing[1] is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. [2] Large clouds often have functions distributed over multiple locations, each of which is a data center.
Locative media or location-based media (LBM) is a virtual medium of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers. Location-based media delivers multimedia and other content directly to the user of a mobile device dependent ...