enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3][4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...

  3. Mass media - Wikipedia

    en.wikipedia.org/wiki/Mass_media

    Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media ...

  4. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]

  5. Media system dependency theory - Wikipedia

    en.wikipedia.org/wiki/Media_system_dependency_theory

    The mass media centered framework. [10] Its theoretical assumption of asymmetry between mass media and individuals. [10] However, the communication environment has changed as social media provides more choices for people to actively select information generated by other people, instead of passively receiving from satellites and cable channels. [11]

  6. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...

  7. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.

  8. Agenda-setting theory - Wikipedia

    en.wikipedia.org/wiki/Agenda-setting_theory

    Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.

  9. Media (communication) - Wikipedia

    en.wikipedia.org/wiki/Media_(communication)

    In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]